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With this link building glossary, you can immediately get to command the intricacies of link building to get stronger PageRank and free organic traffic.

Link

In hypertext systems, a link is a reference to another document. This kind of links are sometimes referred to as hot links because they get you to other document when you click on them. This term is the most basic term of this link building glossary.

Link Building

Link building is the systematic procedure of creating link-worthy content to create one-way and reciprocal inbound links to increase search engine ranking in the search engine result pages for each of the web pages.

Inbound links

Backlinks are links received by a web node (web page, directory, web site, or top level domain) from another web node. Inbound links are also known as back links, incoming links, inbound links, inlinks, and inward links.

One-way Backlinks

One-way Inbound links are Inbound links that are pointing in one way only from internet site A to website B. Search engines would consider this as a vote to the destination website B and thus this will help in bettering the Pagerank of site A.

Outbound Links

These are links that go out from a website A to internet site B. Outbound links are a drain on a site's total PageRank as they leak PageRank. To offset any potential losses, try to make sure outbound links are reciprocated. The result from reciprocal links can be possibly a loss or gain to your PageRank as it depends on the PageRank of the pages at each end and the number of links out from those web pages.

Reciprocal Links

These are Inbound links that are pointing to each other from website A to web site B and vice versa. These have lesser value in comparison to one-way inbound links.

Internal Links

These are links linking the internet pages within a website. These links do bring about to the distribution of link juice to each of the web pages and also for ease of navigation.

External Links

These are backlinks and reciprocal links that are not internal links.

Deep Linking

Building Inbound Links to other than the domain home page is called deep linking. This assist to increase the ranking of other pages in your website when you use the keyword as the anchor text for the inbound links. When combine with internal links, deep linking help in the ranking and all round navigation of your site.

PageRank

PageRank is a numeric value that represents how important a web page is on the web . Google thinks that when one web page links to another page, it is effectively casting a vote for another web page. The more votes a page has, the more important it gets. The value of the votes are determined by the relevance of the page that cast the vote. Google only rank each web page and not the website and they are ranked from PageRank 0 to 10, the higher the number the stronger is the ranking. Each link to a web page is a vote for that page.

PageRank is measured by On Page Optimization and Off Page Optimization

On Page Optimization (30% Importance) is decided by the four meta tags and content.
Off Page Optimization (70% Importance )is decided by the inbound links, domain age, site authority.

Search Engine Ranking

The web pages the search engines return to satisfy a query are referred to as search engine results pages. Your search engine ranking would certainly determine the order of the placement of your webpages in the search results. This completes all the basic Link Building Glossary.

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